By stringing the content the game team alleviates the pressure of the content treadmill (read more: Managing and Avoiding Content Treadmill). But instead of introducing all three cards at once, like they used to during first months post launch, Clash Royale unlocks these cards methodically throughout two to three month periods.
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Thirdly, all the new cards are slowly dripped to the players. Every update holds usually around three new cards. Most importantly, it empowers the community to discuss and stream the new card and the strategies you can This creates a strong pull to beat the event.
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Players can watch introduction videos on YouTube and learn how to play with and against these cards. Secondly, there's always hype around these new cards. Playing events costs premium currency, which allows the developer to not only increase engagement via a timed event but also increase monetization via entry fee. The way these cards are introduced is borderline perfect.įirstly, each new card arrives into the game via custom Event, which allows players to play with the new card and gives most advanced players the opportunity to earn it in advance. The beef of every update is the new content, which in Clash Royale equals to new cards. This means that investing in building a new feature is a risk that can backfire, just like the infamous Tournaments in Clash Royale.Ĭlash Royale updates tend to deliver on every front. Failing to add meaningful content on regular intervals leads to a decline of engagement. Sometimes the favorite idea is just too costly in terms of resources and time. Secondly, there's never enough resources, time or both. There are numerous ways to attack this issue ranging from tuning to full-blown features and in an experienced team, where most of the people have their say about design, you'll end up having passionate arguments on which action should be taken. For example, the data may show that players' spending steadily drops after level 6 yet the retention stays solid. In my experience, data often sets up a question but rarely gives an answer. In reality, this is naturally much more complicated in large because of two reasons.įirstly, it's almost never easy to agree what should be done next. On a high-level, running cadence is simple. All this information is then used to create a sprint(s) that delivers additional content, new features, fixes, tweaks, and polishes to the game. To achieve this goal the game team analyzes both qualitative and quantitative data in addition to employing good old gut feeling. The goal of an update from the product perspective is quite simple: spend as little as possible time to increase engagement and monetization. At least that's what you make yourself believe.īarring the infamous Tournaments update back in July 2016, which saw Clash Royale plummet to its all-time low revenue, the bi-monthly updates of the game have ranged from good to extraordinary (read more: Clash Royale Tournaments Update Disappoints). Cards that for sure will take you over the current trophy hump. Just when you think you had enough of this pocket-sized emotional rollercoaster also known as Clash Royale, they come up with a new update that introduces new cards. This post is derived out of my addiction to the game and it analyzes in details the elements that keep us hooked to this masterpiece.ĥ Reasons Why You Want To Quit Clash Royaleĭeconstructing Supercell's Next Billion Dollar Game But I've also installed it more times than I've deleted it. Sure, I've quit and uninstalled it more times than I can count. Just compare this to all of the King's franchise games, which tend perform dramatically worse than their predecessors.Īs I've said before, in my opinion, Clash Royale is the best game ever made for touchscreen devices. What's also unique about Clash Royale is that it will likely bring more revenue than Clash of Clans over time. Since the launch in early 2016 Clash Royale has been downloaded close 200 million times and the game has generated around one billion dollars in in-app purchases alone.
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